Axfood has appointed Markus Lönnroth as the new president of PrisXtra.

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Lönnroth has worked at the ICA Group for 18 years, where he has held several senior positions.


He will take on his new responsibilities at PrisXtra on 1 September.


PrisXtra’s current president, Magnus Lundin, has decided to leave the company to pursue “other challenges”, Axfood said.

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