SWEDEN: Axfood integrates discount stores under Willys fascia
Swedish food retailer Axfood has decided to bring together its three brands of discount chains under one name. Stores trading under the three fasciae Willys , Exet and Matex will all be subsumed under the Willys brand, the group said
Swedish food retailer Axfood has decided to bring together its three brands of discount chains under one name. Stores trading under the three fasciae Willys, Exet and Matex will all be subsumed under the Willys brand, the group said. The newly formed Willys entity will comprise 70 stores.
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