Swedish confectionery firm Cloetta Fazer has appointed Peter Åsberg to director of its Scandinavian operations (Sweden, Norway, Denmark) and Chris Kreimer to marketing director.
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Åsberg has served as marketing director for the group since 2003, and will continue to be a member of the group management team in his new position. Prior to joining Cloetta Fazer in 2003, Åsberg was president of Coca-Cola in Sweden and later in Finland.
Chris Kreimer will also be a member of the group management team. Kreimer has been employed by Cloetta Fazer since November 2004 when she was appointed as area marketing director for Cloetta Fazer in Sweden, a position she will continue to hold.
The company said director of Scandinavian operations is a new post that has been created – in line with the company’s vision – to further strengthen Cloetta Fazer’s position as the Nordic region’s leading confectionery company. By coordinating its operations, Cloetta Fazer hopes to better focus on the Scandinavian market as a whole and enhance its collaboration with the food retail trade.
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