Sweden’s University of Uppsala has concluded that a new processed barley product can reduce LDL cholesterol, because of the high density of beta glucans found within this manufactured cereal.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Researchers studied grains processed under patented (and trademarked)‘Activated Barley’ system, that uses temperature, pressure and humidity to bring organic grains to where they are about to sprout. At this point, soluble fibre beta glucans are most present, and they can reduce cholesterol levels, cutting the risk of coronary and vascular problems.


In a 12-week trial, Uppsala scientists used mix-to-drink supplement Activ, made in Sweden by US-owned Nutritec, which patented the activated barley system.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact