Swedish private equity group EQT is believed to be in discussions with a number of interested parties regarding a sale of the group’s European frozen food brand Findus for around €700m (US$789.9m).

Among the trade and financial buyers said to be interested in Findus is UK buy-out firm Doughty Hanson, the owner of RHM, whose brands include Mr Kipling and Hovis, reported The Financial Times.

Findus, which sells a wide variety of frozen food including Swedish meatballs and French bread pizzas, employs around 3,000 people. It has an annual turnover of around €800m and sells to more than 20 countries.

Findus was acquired by Swiss food giant Nestlé in 1962, and sold to EQT in early 2000.