Wal-Mart has remained silent on rumours that the retail giant is planning to open an outlet in northern Sweden.

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According to Swedish publication Dagens Handel, city officials have indicated that Wal-Mart is in talks with an eye to opening an outlet in Sundsvall.


“Wal-Mart is interested in establishing a test-store in northern Europe, and if they do it will be Sundvall’s Östra Birsta shopping area,” Gerhard Larsson, a former governor of Västernorrlan, told the newspaper.


City officials were unavailable for comment when contacted by just-food.


Meanwhile, Wal-Mart declined to either confirm or deny the report. A spokesperson for the company told just-food that the world’s largest retailer is “always looking for expansion opportunities” but declined to comment specifically on the northern European market.

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