Migros, the Swiss food maker and retailer, has said it expects to see continued sales growth of products that are convenient, ecological and viewed as socially beneficial.
Earlier this week, the company posted a 13.5% in full-year total sales.
The group saw particularly strong growth of its own-label Anna’s Best convenience products, with sales of Anna’s Best up 44% year-on-year.
“There is an increasing demand for products that are ready-to-eat or ready-to-cook. But the main reason for the increase is that we have integrated our already existing “ready-to-eat” salads in our program Anna’s Best,” a spokesperson for the company told just-food.
According to the spokesperson, Migros has a number of range extensions in the pipeline that it expects will boost sales further.
In spite of the deterioration of the global economy, Migros was also able to post strong growth in own-label brands with ecological and social values, with sales for the fiscal year up 10.8%.
The spokesperson said Migros expects this demand to continue to grow in the coming year, despite fresh pressure on consumer spending amid the downturn.
“We have realised in the last few months that our customers continue to buy these products, in spite of the financial crisis and we expect this trend to continue. Even in difficult times, a lot of people want to buy quality products with a clear added value,” the spokesperson said.
