Swiss cooperative Migros has received approval from its members to implement a project that will see the retailer begin to display on-shelf prices.
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Representatives of regional cooperatives, which met at their annual gathering on Saturday (28 March), approved the proposal by an overwhelming majority, Migros said.
Migros found that, while customers appreciate on-pack pricing, on-shelf pricing is also seen as a valuable tool, as consumers are able to identify and compare prices quickly and easily.
The scheme will be implemented over the next two years, the company said.
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