Swiss food giant Nestlé has reiterated its goal to grow organic sales by around 5% in the current fiscal, in spite of the swift deterioration of economies worldwide.

“Economies around the world have significantly weakened over the last few months and it is likely that developments could further impact consumer demand,” a spokesperson for Nestlé predicted.

However, the spokesperson told just-food: “Nestlé believes that it will once again be one of the industry’s fastest growing companies this year, in line with the long-standing Nestlé model. For 2009, Nestlé is committed to achieving organic growth at least approaching 5%, as well as a further improvement of the EBIT margin in constant currencies.”

The world’s largest food group recently indicated that its “popularly positioned products” (PPP) strategy would be an important growth driver in the coming year.

The strategy, which was originally developed to offer nutritional products at affordable prices in developing markets, was extended to developed markets, such as the US and Europe, in February.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“The PPP initiative is one of Nestlé’s key growth drivers for the future,” a spokesperson for the group told just-food last month.

“We’re going to introduce more PPP’s in developed countries in response to economic conditions which have prompted consumers to trade down.”