Swiss food group Nestlé has announced that it has decided to consolidate its entire media planning and buying with Publicis Groupe (ZenithOptimedia) and WPP (Group M).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Nestlé said it took the decision after conducting a review of its media operations across its top media markets. The review involved media investment in all Nestlé brands, categories and Nestlé companies, as well as joint venture partner Cereal Partners Worldwide.


The company said Nestlé Japan, however, will continue its longstanding media relationship with Dentsu.


The initiative is aimed at leveraging Nestlé’s CHF2bn (US$1.6bn) media expenditure and will result in substantial benefits and value improvement to the company, resulting from a higher marketing efficiency.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now