Swiss retailer and manufacturer Migros is to launch a new range of chocolate and biscuits in the UK under the company’s Swiss Delice brand.
Go deeper with GlobalData
Migros, which has an annual turnover of £9bn (US$14.9m), launched the brand in other parts of the world nine months ago and has already sold £10m worth of the products across 27 markets, reported the Grocer.
The company carried out an initial test run at department store chain Selfridges before deciding to expand the range throughout the UK.
Chief operating officer Frank Spring said the company had secured deals with UK retailers Somerfield and Makro for the September launch and final discussions are taking place with the country’s larger supermarket chains.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
