Coca-Cola, the US soft drinks giant, has invested SFr8m in CPGmarket.com, the e-procurement marketplace for the consumer packaged goods industry.
CPGmarket was founded last year by the Danone Group, Henkel, Nestlé and SAPMarkets. Coke will be represented on the board of CPGmarket.com, announced the Swiss grouping in an announcement on its web site.
Coke has already invested in Transora, the US packaged goods e-marketplace which CPGmarket seeks to rival.
just-food.com has just published a feature on CPGmarket.com. To read it, click here.