Coca-Cola, the US soft drinks giant, has invested SFr8m in, the e-procurement marketplace for the consumer packaged goods industry.

CPGmarket was founded last year by the Danone Group, Henkel, Nestlé and SAPMarkets. Coke will be represented on the board of, announced the Swiss grouping in an announcement on its web site.

Coke has already invested in Transora, the US packaged goods e-marketplace which CPGmarket seeks to rival. has just published a feature on To read it, click here.