Coca-Cola, the US soft drinks giant, has invested SFr8m in, the e-procurement marketplace for the consumer packaged goods industry.

CPGmarket was founded last year by the Danone Group, Henkel, Nestlé and SAPMarkets. Coke will be represented on the board of, announced the Swiss grouping in an announcement on its web site.

Coke has already invested in Transora, the US packaged goods e-marketplace which CPGmarket seeks to rival. has just published a feature on To read it, click here.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.