UK confectioner Swizzels has launched bon bon versions of its Drumstick and Refresher sweets.

Citing Nielsen data for the year to 23 May, Swizzels claimed the bon bon category was "one of the fastest growing sectors within kids sugar confectionery" in the UK, with sales by value up 26%.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Sarah-Louise Heslop, marketing manager at Swizzels added: "This is the first time we’ve launched bon bons and they’re the perfect addition to our range. Bon Bons are a classic sweet, loved by children and adults alike."

The bon bons are available in 150g standard bags and GBP1 (US$1.56) price marked packs.

See Also: