Competition amongst supermarkets and hypermarkets in Taiwan has surged recently, with the emergence of loyalty campaigns, price wars, and personalised services.
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The Taiwanese unit of UK supermarket retailer Tesco has said it will lower prices further in its three supercenters, improve its customer-centric marketing approach, and offer a greater number of value lines targeting specific customer segments.
Meanwhile, Tesco’s rivals in Taiwan – RT-Mart, Geant and Carrefour – are also focusing on lower prices for the Christmas and Chinese New Year holidays.
With the lucrative holiday season approaching, Tesco has decided to put its money into lower prices rather than loyalty schemes, in a bid to win the ongoing price war, reported the Taiwan News.
