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July 15, 2020

Tesco launches online delivery service for reusable food containers

UK supermarket chain Tesco has launched a service promoting sustainable packaging across a selection of products.

By Dean Best

Tesco has launched an online delivery service for a range of food items incorporating reusable containers as part of the UK supermarket’s sustainability drive.

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The chain has partnered with US-based recycling firm TerraCycle via Loop, a packaging system that allows manufacturers to reuse their containers.

Customers can order 150 products, including sauces, yogurts, cereals and chocolate, packed in reusable packaging.

They pay a deposit for each item of packaging and get a refund once it is returned. Loop then cleans the containers ready to be refilled by the manufacturer.

Tesco said the pilot project is part of its ‘remove, reduce, reuse and recycle’ plan to transform packaging and will be available across the UK.

“Each piece of packaging will be used many times so the service can help customers cut down on plastic and other single-use materials,” Giles Bolton, Tesco’s responsible sourcing director, said.

“The concept is similar to how the milkman used to come to the front door, pick up used milk bottles, and leave fresh milk in a new container. After use, customers simply place the empty containers into the tote bag in which the food arrived and go online to schedule a packaging pickup and second delivery.”

The supermarket plans to extend the range of products “over time”, and next year will make some of the items with reusable packaging available in-store.

From the just-food archive: “It’s too bad we have to go through pain to see the truth” – TerraCycle CEO Tom Szaky on why we need to cut waste

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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