Burger King Corp, the fastfood chain owned by UK-based Diageo, has accused Thai International Fast Food Co (TIFF) of operating BK franchises without authority. In a statement, the 11,800-outlet strong multinational maintained: “TIFF is wrongfully continuing to operate restaurants under the Burger King brand […] without any legal authority to do so.”

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


BK added that it will pursue “all appropriate legal remedies against TIFF in respect of its franchise agreements and its continued authorised operation of restaurants using the Burger King brand.”


A response from TIFF can be expected today, according to sources close to the company.


The franchise contract between BK and TIFF was terminated over contractual disputes in February, when TIFF decided to close the majority of its 14 outlets in Thailand, citing poor sales. 


According to BK, the only authorised franchisees now operating in Thailand are Select Service Partner Ltd and Burger (Thailand) Ltd, a subsidiary of the Minor Group.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now