Tesco has officially launched its online retail offer in Bangkok, with a website offering 20,000 grocery, fresh food and non-food products for home delivery.

“With our wide product range and great service proposition we are confident that Tesco Lotus online shopping will receive an overwhelming response from customers”, said John Christie, CEO of Tesco’s Thai business Tesco Lotus.

Christie revealed the company will employ “specially trained personal shoppers” and has invested in “specially designed delivery vans” to ensure product quality.

Details of the launch come as Tesco looks to expand its online offer internationally. The company is also preparing to extend online services in China, where the company is reportedly planning to launch an e-commerce service in Beijing.

As just-food suggested in its analysis of the development of the move last month, the online opportunity in each market is considerable. However, a number of challenges lie ahead: from the development of payment methods that meet the needs of cash-based societies to significant logistical barriers.

Click here for a detailed analysis of the challenege and opportunity presented by online retailing in China and Thailand.