That's It., a food group that manufactures snack bars using only two ingredients, is expanding in the US through the introduction of new products and listings with national retailers.
The company launched the new Apple + Coconut fruit bar, the ninth flavour in its range of premium snack bar products.
That's It also said it is entering "thousands" of new retail outlets having secured listings with 7-Eleven and Kroger.
"We are thrilled to introduce our latest flavour, Apple + Coconut, to the marketplace, particularly given the rise in consumer awareness about the health benefits of coconut," said That's It. founder Dr. Lior Lewensztain. "As we continue to expand our product offerings as well as our national distribution, we remain wholeheartedly dedicated to our founding principles of simplicity, integrity, purity and transparency in our products."