Today, in association with SymphonyIRI, just-food launches its international basket – a group of 17 items from tuna to milk that will highlight the difference in price between national brands and own label in seven international markets. Amid the worst economic conditions for a generation, shoppers are becoming more promiscuous in their behaviour and the data will prove valuable to brand manufacturers, own-label suppliers and retailers alike.
Rod Street, executive vice president of consulting at SymphonyIRI, provides analysis of this data here.
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| CATEGORY | TYPICAL PACK SIZE | PACK TYPE |
|---|---|---|
| Cereals | 500 | Single Medium Box |
| Rice | 500 | Single Packet |
| Canned tuna fish | 185 | Single Can |
| Ambient wet soup | 400 | Single Can |
| Ambient Mayonnaise | 400 | Single Jar |
| Frozen Pizza | 400 | Single Average Size Pizza |
| Frozen Burger | 224 | 4 Pack |
| Yogurts | 500 | 4 Pack |
| Margarine | 250 | Single Tub |
| Butter | 250 | Single Packet |
| Wet cat food | 400 | Single Can |
| Milk – Ambient | 568 | One Pint |
| Beer | 440 | Single Can |
| Fruit juices – Ambient | 1000 | Single Carton |
| Energy drinks | 250 | Single Can |
| Tea bags | 500 | 160ct Packet |
| Colas | 1320 | 4 cans |
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