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August 2, 2019

The Meatless Farm to set up US production

UK-based meat-alternatives business The Meatless Farm Co. is looking to step up its presence across the Atlantic next year.

By Dean Best

UK-based meat-alternatives business The Meatless Farm Co. is looking to start the manufacturing of its products in the US next year.

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The Leeds-based business has secured listings for its burgers and mince at more than 400 Whole Foods Market stores in the country. The company has also set up an office in New York.

“We’ve got a consultant working with us scoping co-manufacturing options,” The Meatless Farm CEO Robert Woodall told just-food yesterday (1 August). “We’re looking at a range of manufacturing options and locations.”

At present, products sold in the US are manufactured in the UK. “We recognise that puts quite a bit of pressure on supply chains and costs. It’d be good to have a facility over there; we source a lot of raw materials from there,” Woodall added.

The Meatless Farm was set up in October 2017 by Danish investor Morten Toft Bech, who, partly in response to his wife’s vegetarian diet, set out to develop and launch alternatives to meat staples like burgers and mince.

By December last year, Toft Bech had hired Richard Harrison, a former senior executive at UK meat processor Cranswick, as The Meatless Farm’s MD and then Woodall, who worked for Kellogg for more than a decade, as CEO.

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Free Report
img

Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
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by GlobalData
Enter your details here to receive your free Report.

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