UK-based meat-alternatives business The Meatless Farm Co. is looking to start the manufacturing of its products in the US next year.
The Leeds-based business has secured listings for its burgers and mince at more than 400 Whole Foods Market stores in the country. The company has also set up an office in New York.
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“We’ve got a consultant working with us scoping co-manufacturing options,” The Meatless Farm CEO Robert Woodall told just-food yesterday (1 August). “We’re looking at a range of manufacturing options and locations.”
At present, products sold in the US are manufactured in the UK. “We recognise that puts quite a bit of pressure on supply chains and costs. It’d be good to have a facility over there; we source a lot of raw materials from there,” Woodall added.
The Meatless Farm was set up in October 2017 by Danish investor Morten Toft Bech, who, partly in response to his wife’s vegetarian diet, set out to develop and launch alternatives to meat staples like burgers and mince.
By December last year, Toft Bech had hired Richard Harrison, a former senior executive at UK meat processor Cranswick, as The Meatless Farm’s MD and then Woodall, who worked for Kellogg for more than a decade, as CEO.
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By GlobalData
