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March 25, 2021

Tofu major Pulmuone to enter plant-based meat

South Korean food group Pulmuone has announced details of a new plant-based products push in several markets.

By Leonie Barrie

South Korean food group Pulmuone is launching a plant-based products venture across a number of categories and in several markets.

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The company – best known for making tofu – said it will release about 20 plant-based meat products in a number of category areas.

In the plant-based meat category, for example, Pulmuone will release a tofu tender that can replace chicken.

It revealed the new products will be launched in the US, China and Japan, as well as in its home market.

Pulmuone said against the backdrop of the coronavirus pandemic it has noriced “a global trend in value consumption that prefers plant protein that is good for health and the environment instead of meat” and has launched its “vegetable-oriented food business strategy” as a result.

It said the strategy will be established upon “core competencies based on the world’s best tofu manufacturing and vegetable protein R&D technology and potential since its foundation in 1984”.

Pulmuone said it plans to introduce new plant-oriented products “sequentially” in three phases by 2023.

First off the blocks is its Tofu Noodle Kit, a “home-style meal” that replaces flour noodles. The second launch will be Cube Tofu and Tofu Bar and the third will be Tofu Crumble Bowl Sauce with vegetable meat and the aforementioned Tofu Tender.

The company said it plans to localise plant-oriented products to suit the characteristics of global markets, such as the US, China, and Japan, via overseas subsidiaries.

Pulmuone USA recently launched a plant-oriented food brand, Plantspired, while its Japanese subsidiary launched the Tofu Protein food brand. It said Fumetour Foods, a Chinese subsidiary, will further expand and develop plant-oriented products based on tofu.

Lee Sang-yoon, director of the Pulmuone Institute of Technology, said: “After the coronavirus outbreak, the number of consumers seeking healthy and nutritious plant protein sources instead of meat in the United States will increase rapidly, and consumption trends that value the global environment and ecosystem are expected to continue.”

He said Pulmuone plans to “compete shoulder-to-shoulder with global companies in the future food market”.

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img

Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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