The confidence that private equity has in the food sector came to the fore again this week with Lion Capital’s move to buy two household names – Young’s and Findus. Another leading brand, Bertolli, changes hands with Unilever offloading the olive oil to Spain’s Grupo SOS. A brand launch also grabbed your attention with Mars’ unveiling of ethnic cuisine kit PurAsia in the UK.
UK: Young’s, Findus sold to Lion Capital
Lion Capital, the UK-based private equity group, is to buy the owner of Young’s Seafood and frozen food firm Findus, it was announced this morning (22 July).
UK/SPAIN: Unilever sells Bertolli olive oil to SOS
Unilever has sold its Bertolli olive oil and vinegar business to Spanish food firm Grupo SOS, it was announced this morning (21 July).
UK: Mars launches Asian cuisine line
Mars Food is set to unveil its first new brand in the UK in nine years. PurAsia is a new brand in Asian cuisine developed to “inject excitement” in to the GBP594.5m (US$1.2bn) wet cooking sauce category.
For our interview with Mars Food marketing director Paul Aikens, click here.
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