Turkey’s competition watchdog has fined PepsiCo for breaking competition rules in the country.
The Turkish Competition Authority has said PepsiCo was involved in anti-competitive behaviour.
A spokesperson for the TCA said the body found PepsiCo pressured Turkish retailers stocking Frito-Lay products not to stock snack products manufactured by other companies.
The spokesperson said PepsiCo’s conduct broke competition regulations and restricted “free competition” in the market.
However, a spokesperson for the Frito-Lay manufacturer insisted PepsiCo has “strong policies” to ensure its global buisinesses comply with local regulations.
“PepsiCo has strong policies in place to achieve compliance with the laws and regulations everywhere we do business. We are awaiting further details of the Competition Board’s decision in this case,” the spokesperson told just-food.
Reports have suggested PepsiCo faces fines in the region of TRY18m (US$8.8m). The TCA did not confirm the level of the fine. PepsiCo did not comment on whether it will appeal the decision.
