Turkish food group Ülker has said it is aiming to increase its share of the EUR1.3bn (US$1.65bn) European soup market.


Speaking at a press conference at the company’s plant in Cesme, Ülker Food Group chairman Mehmet Tütüncü said: “Europeans love Turkish flavour. In Europe 80% of all soup consumption is based on instant soup. Our goal is to increase our share in the European market.”


The company currently exports 10% of its soup production to some 27 countries.


The company also believes there is room for growth in Turkey’s already substantial domestic soup market.  Ülker forecasted that the instant soup market in Turkey would increase by around 15% by 2010.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.