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US meat heavyweight Tyson Foods has created the new position of chief marketing officer (CMO) and has appointed Noelle O’Mara to the role.

O’Mara, who has more than 17 years of food marketing experience, joined Tyson in April 2016 as vice president, new business models. She most recently served as general manager and senior vice president of two of the company’s brands, Jimmy Dean and Tyson.

In her new position, in which she will report to Tyson president and CEO Noel White, O’Mara will be responsible for innovation and brand building to support the company’s overall growth strategy. This will include overseeing consumer insights and analytics, research and development, innovation and marketing effectiveness.

White said: “Noelle has a proven track record of building brands and high-performance teams, the kind that accelerate growth and lead to results. She’s focused on modernising Tyson Foods’ existing brands while building the next generation of innovation.”

Before joining Tyson, O’Mara held senior level marketing positions with fellow US food giant Kraft Heinz. 

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By GlobalData