In a bid to tackle counterfeiting of consumer brands and enforce intellectual property rights in the Gulf Cooperation Council (GCC) states and Yemen, a group of consumer goods companies have joined together to form the Brand Owners Protection Group (BPG).
The group, which includes the likes of Nestlé, Unilever, Procter & Gamble, Beiersdorf, British American Tobacco, DaimlerChrysler, General Motors and Johnson & Johnson among its members, will be based in Dubai.
“The BPG is a non-profit organisation whose main objective is focused on spreading awareness about the existence of counterfeit products as well as illicit trade in the GCC and Yemen and the dangers they pose to the society in general and the consumer in particular,” said Omar Shteiwi, regional intellectual property advisor for Nestlé Middle East, who will chair the board of the BPG.
“These market leaders are alarmed at the economic, social, and moral impact that illicit trade has on consumers, governments, and legitimate businesses. The BPG has been founded in order to suggest and recommend effective measures to counter this social menace,” Shteiwi said. “BPG’s strategy for achieving our goals is to use all legal means at our disposal to handle soaring brand protection costs.”
The BPG is urging other brand owners working in the region to join the group.
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