Rice supplier Amira Nature Foods is to set up a division to tap into the “growing global demand” for organic foods.
The US-listed company said yesterday (17 June) it had established a business unit that will look to further develop its range of organic products.
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“Similar to the demand for rice, the demand for organic packaged foods continues to grow globally and we believe Amira is well positioned to take advantage of these future growth opportunities as we increasingly provide a broader assortment of value added food products to serve the international market’s consumer preferences and local tastes,” chairman and CEO Karan Chanana said.
Ajay Katyal, the former president of fellow Indian rice supplier Sunstar Overseas, has been appointed to lead the new business.
Chanana said: “[Katyal’s] extensive strength in building organic packaged food businesses, from coordination with the farmers to the consumers’ table, will help to further increase sales and margins long-term as we leverage our existing India and international distribution network with our organic value-added Amira brand products.”
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