Associated British Foods has opened a temporary Kingsmill café in central London in order to promote its bread brand.
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The Kingsmill breakfast kitchen café is part of the Kingsmill “wake up to wholegrain” marketing campaign. It will be open for two weeks, handing out samples of Kingsmill 50/50 and Kingsmill Tasty Wholemeal.
The campaign also includes other promotional activities as well and print and television advertising.
