Associated British Foods has opened a temporary Kingsmill café in central London in order to promote its bread brand.
The Kingsmill breakfast kitchen café is part of the Kingsmill “wake up to wholegrain” marketing campaign. It will be open for two weeks, handing out samples of Kingsmill 50/50 and Kingsmill Tasty Wholemeal.
The campaign also includes other promotional activities as well and print and television advertising.
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