Cadbury is to help fund a project set up to secure cocoa supplies in Ghana.
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The world’s largest confectioner said cocoa farming had become less attractive to Ghanians and its scheme – dubbed the Cadbury Cocoa Partnership – would help “attract the next generation into cocoa farming”.
The programme has been set up to boost farmer incomes and help local communities develop, with cash spent on schools and wells for clean water.
Cadbury said safeguarding cocoa supplies from Ghana was vital for its business. Ghanian cocoa, the company said, gave its brands including Cadbury Dairy Milk their distinctive taste.
“Sustainable cocoa production is vital to Cadbury’s commercial success,” said Matt Shattock, president of Cadbury’s operations in the UK, Ireland, the Middle East and Africa.
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By GlobalData“Not simply the supply of our most important ingredient, but guaranteeing a reliable, long term source of the right quality cocoa, produced to the high standards our business, customers and our consumers expect.”
Cadbury plans to invest GBP1m (US$2m) to set up the project this year. The company has earmarked annual investment of GBP5m.
