Organic muesli producer Alara Wholefoods has launched a made-to-order muesli service on its website.

“Through the service we hope to highlight the bespoke nature of our business,” a spokesperson for the company told just-food today (9 May). “It is mainly aimed at retail customers, but is also available for individuals who want to give personalised gifts.”

With over 60 organic ingredients all certified by the Soil Association, the range includes a number of base composites such as bran flakes, puffed rice and oats and over 30 fruits, superfoods, nuts and seeds that can be added to muesli.

Alara produces about 60% of the organic muesli sold in the UK.