Aldi has launched its latest price-cutting campaign in the UK, the German discount giant has confirmed.
Go deeper with GlobalData
The ‘Big Deal’ promotion, launched yesterday (2 July), will see shoppers treated to a monthly selection of “unbelievable prices”, Aldi claimed.
The list of products varies each month but the current roster includes Aldi’s Neapolitan ice cream at GBP0.59 (US$0.96) down from GBP1.29.
According to the latest UK grocery market stats from TNS, Aldi, after months of outpacing the UK’s big multiples, is witnessing a fightback from the likes of Morrisons and Sainsbury’s.
Morrisons saw its sales rise by 9.3% in the 12 weeks to 14 June, taking its market share to 11.6%.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe growth seen at Morrisons was ahead that at discounters Aldi and Lidl, which saw their sales climb by 8.7% and 7.5% respectively.
