UK confectionery giant Cadbury is reportedly hoping to sign pop-singer Robbie Williams in a new series of Milk Tray adverts on television.

The infamous Milk Tray Man first appeared in the 1970s to achieve death-defying stunts on his way to deliver the chocolates to his sleeping lady friend.  

Cadbury bosses believe that Robbie Williams will be perfectly cast as the chocolate-toting hero and ad executives have revealed that the scripts for the updated commercials have been written with Williams’ looks and physique in mind.

Company Profile: Cadbury
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Confectionery Market – Global trends and developments