UK convenience store operator, Alldays, has responded to customer focus groups held across the country by announcing a commitment on the availability of two key everyday lines: bread and milk.
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The customer research, coupled with recent findings from Harris International Marketing’s Consumer Tracking Programme, which showed the importance of these products, have been the building blocks to this initiative.
The pledge means that if any Alldays stores are out of stock of either of these two key product lines, then the customer will be entitled to a voucher for a free Kingsmill white loaf or 2 litres of milk.
Hazel Owens, marketing manager, explains: “We have listened to our customers. They told us that they wanted our commitment to key lines such as bread and milk and that’s exactly what we are doing.
“Each customer will have our commitment to stocking these essential items and we are confident that we are currently delivering this.”
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By GlobalData
