UK low-fat cakes and savouries company Anthony Alan Foods has said it expects to double turnover within the next two years, from £25m (US$46.7m) in 2004.


The company, best known for its Weight Watchers cakes and savouries, said it developed and launched 20 new products in 2004 under the Weight Watchers brand, and plans to launch another nine new lines in January 2005 alone.


Technical manager Richard Oliver said the company generally plans its new product development 12 months in advance, but new ideas can be fast-tracked when required. 


“We’re currently working on a totally new range of products. We drove them from concept to production samples to a signed contract with a major multiple retailer in under four weeks,” said Oliver.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now