Supermarket chain Asda told just-food today (3 July) that it is considering the possibility of extending the fairtrade scheme, guaranteeing minimum income, employment and environmental standards, to UK food producers.

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The UK unit of Wal-Mart has contacted the Fairtrade Foundation, the organisation that oversees the scheme in the UK, for advice on whether its principles could be applied to UK produce.


“We’ve had a conversation with the Fairtrade Federation. It hasn’t gone any further than that, but it’s something we are looking into,” a spokesperson for the supermarket giant said. “At the moment the Fairtrade label is only available to producers in the southern hemisphere. We work a lot with local and regional producers, so it could be a valuable tool to ensure certain minimum standards here too.”

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