Simon Eyles, the head of brand marketing at Asda, is to leave the UK retailer.

Eyles has been appointed marketing directorTaylors of Harrogate and join the tea firm next year. effective next year.

At Asda, Eyles has been responsible for the retailer’s own-brand portfolio, including overseeing the launch of its Chosen by You range

Prior to joining Asda, he served as marketing director at McCain Foods, where he was responsible for the creation of the company’s “It’s all good” campaign. He spent his early career at Arla Foods working on brands including Lurpak.

Officials at Asda could not be reached for further comment. It is unclear who will assume Eyles’s responsibilities at the retailer.