The re-launch incorporates 300 new products, bringing the total number of Extra Special lines to over 750.
The new Asda Extra Special ranges includes Honey and Sunflower Bagels, conserves, Organic Honey, Super Muesli, Channel Island Milk, Sous Vide Pork Knuckle with Mustard Sauce and Turkey Leg with Honey and Thyme and Orla Potatoes, all using the tagline ‘Loving Food at Asda’.
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Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suitedelivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.