Wal-Mart’s UK subsidiary Asda has announced a relaunch of its Extra Special range across all categories.
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The re-launch incorporates 300 new products, bringing the total number of Extra Special lines to over 750.
The new Asda Extra Special ranges includes Honey and Sunflower Bagels, conserves, Organic Honey, Super Muesli, Channel Island Milk, Sous Vide Pork Knuckle with Mustard Sauce and Turkey Leg with Honey and Thyme and Orla Potatoes, all using the tagline ‘Loving Food at Asda’.
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Free Report
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
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