For Aisha, the UK-based halal baby-food business, has announced investment from local private-equity firm Foresight Group.
Mark Salter, who set up For Aisha in 2014, told just-food Foresight Group’s “seven-figure” investment had given the private-equity house 40% of the company. Salter owns the remainder of the business.
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For Aisha has listings at two major UK grocers – Sainsbury’s and Asda – and has, over the years, sold in more than a dozen markets overseas. Annual sales in the UK stand at a little under GBP1.3m (US$1.7m), with an “international launch” planned in January, Salter said.
In August, Martin Clarkson, a former executive at UK wholesale exporter Ramsden International, joined For Aisha as director of international sales and brand licencing. Jonathan Burr, who spent three years earlier in the decade as commercial director at baby-food business Plum Baby, has also recently been appointed as a non-executive director at For Aisha.
In a statement to announcement the investment from Foresight Group, For Aisha said the funds would help it expand in the UK and internationally, as well as bolster its management team and invest in marketing.
For Aisha said Clarkson’s “first remit” will be to help oversee expansion to “key Muslim markets” including Saudi Arabia and the UAE, as well as “develop the brand’s European opportunities” in France, Germany and the Netherlands.
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