UK herbs and spices supplier The Bart Ingredients Co. has decided to expand its wet ingredients business with the acquisition of local firm OTP Foods.

The bulk of Bart’s business is in dry ingredients but last year it launched products including sauces and marinades.

David Collard, Bart’s CEO, said Berkshire-based OTP was a “natural extension” to its business.

“We can already boast several firsts in wet ingredients and we want to drive further change. There is ample scope for taking the consumer into new product areas, and we want to be the company that takes them there,” Collard said.

“Our customer is particular. They want quality and pure ingredients. They want to be inspired and to try something new and exciting. They like authenticity and have a taste for the exotic. At the same time, they want products which are flexible and easy to use with simple cooking techniques, and they respond to meal solutions that combine practicality and taste.”

Bart, owned by private-equity group Langholm Capital, said the wet ingredients market was “growing at a year-on-year rate of 15%”.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The deal was funded by Santander. Bart claimed the finance would also “allow for further organic growth” and help it “capitalise on other market opportunities and growth areas”.

Click here for an interview just-food held last summer with Collard in which he discussed the relaunch of Bart Spices as The Bart Ingredients Co. and the broadening of its portfolio.