UK firm The Bart Ingredients Co. has said it has taken inspiration from “traditional spice routes” in Asia, Middle East and north Africa for the launch of its latest product line.
The range, designed to help retailers “tap into Britain’s continuing fascination with exotic foods and unusual flavour combinations”, comprises eight variants. The line extends the firm’s flagship series of blends and includes flavours such as Piri-Piri and a Punjabi Tandoori Masala.
All products contain only natural ingredients, Bart claims. The company is hoping to capitalise on the predicted growth of the overall market for ethnic foods. According to Mintel, the market recorded a 24% increase in value sales in the four years to 2011 and is predicted to reach GBP1.4bn (US$2.23bn).
“Once again we’ve brought high quality, authentic blends within reach of everyday cooks at an accessible price,” said CEO David Collard. “Our aim is that the spice fixture is where shoppers come for inspiration, for that moment of magic that transforms weekly staples into extraordinary experiences.”
The new range will be available in Waitrose stores from 1 November, and Ocado and independent grocers and delicatessens from 1 October, priced at GBP4.00 per tin.
Click here to read an interview with Collard, in which the CEO discusses the relaunch of the Bart brand and the broadening of its portfolio amid what he called the most competitive trading conditions in 20 years.
