Baxters Food Group, the UK soup-to-sauces maker, has appointed Bill King to the position of deputy chief executive.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


King, currently chief operating officer, takes up his post with immediate effect, the company said today (18 August).


Having held a number of roles within the Scotland-based food company, King joined in 2003 from Scotch whisky distiller Chivas Brothers, where he was European supply chain director.


Baxters chairman and chief executive Audrey Baxter said: “As the company continues to expand it is essential we have a strong management team in place to respond to the global challenges we currently face.


“Bill has helped develop Baxters throughout his tenure as chief operating officer and this new appointment will enable him to implement our long-term strategic plans to expand in the UK and internationally.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now