Baxters Food Group has launched a soup range in the UK under the Fray Bentos brand it acquired last year.

The range will be available in five variants: Cream of Mushroom, Cream of Tomato, Cream of Chicken, Vegetable and Minestrone.

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Baxters said the soup range is expected to further grow Fray Bentos’ significant presence across canned goods.

Click here for further coverage of the launch.

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