Baxters Food Group, the family-owned UK soup maker, is investing GBP1m (US$1.6m) in advertising for its soup range.
Go deeper with GlobalData
The brand campaign is part of a broader programme of activity to support Baxters soup, which includes a pack redesign and the launch of new and improved ranges and recipes, the company said today (26 November).
The advertising will run primarily in national newspapers including, The Times, The Guardian and The Daily Mail, as well as Scottish titles The Herald and The Scotsman.
Running from November to March 2010, Baxters is hoping to reach 22m adult consumers with the campaign.
In August, Baxters announced plans to relaunch its entire soup range. The relaunch saw 11 new recipes added to the Baxters soup range and 15 improved recipes.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe soup maker saw its annual operating profit drop significantly earlier this year.
The group posted a drop in operating profit to GBP0.6m for the year to 31 May, down from GBP7.5m in the previous year.
Sales increased by 2.1% to reach GBP116.4m from GBP113.9m in the 2007 period.
