Bernard Matthews Farms has appointed Jeff Halliwell managing director of its UK business.

Halliwell, a former Mars and Northern Foods executive, joined Bernard Matthews from dairy cooperative First Milk, where he served as managing director of First Milk Cheese Company, the UK’s largest cheese manufacturing business.

In his new role, Halliwell will be responsible for the leadership of the UK business, reporting to CEO Noel Bartram, who has temporarily held the post of UK managing director.  

“Jeff’s appointment aligns the group structure with managing directors in each country and gives us clarity of leadership here in the UK,” Bartram commented.

“He has significant understanding of the food industry, with extensive experience both of brands and private-label, and of agricultural business.”