UK turkey producer Bernard Matthews is adding to its cooked meat products with the launch of Packed Munch, a range designed to target the children’s lunchbox sector.

The range, which includes turkey products with omega-3 and calcium, is being launched to grow a “declining children’s sliced meat sector”, the company said.

“Other categories have shown how the kids opportunity can be developed to add incremental growth and I believe we can do the same by adding functionality to cooked meats, especially with omega-3, which has now become mainstream,” said marketing controller Gerard O’Mahony.

The Packed Munch range, which is available this month, consists of Turkey Breast Slices with Calcium, Turkey Ham Slices with omega-3 and Turkey Breast Slices with omega-3. 

Two of the three products are made from 100% breast meat and range extensions are planned for later in the year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.