UK frozen food producer Iglo Group has extended its Birds Eye waffle range with the launch of a hash brown variant.

Launching next month, the Hash Brown Waffles incorporate shredded potatoes and onion in a “mini waffle shape”, the company said.

The product will have an RRP of GBP1.49 (US$2.36) and be supported by an interactive Facebook campaign.

“Birds Eye Potato Waffles are going from strength to strength following the introduction of Mini Waffles and a packaging refresh across the range last year,” said brand manager Pete Johnson.