UK frozen food firm Birds Eye has made an addition to its range.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Birds Eye Jungle Shapes is a new product targeted at kids and are made with 100% chicken breast and coated in breadcrumbs, including peas and sweetcorn, the company said today (29 August).


“It’s always a struggle to keep nutritious food on the menu at kid’s parties. Birds Eye Shapes help give kids a varied diet, whilst making mealtimes fun and stress-free,” the company said.


The new Shapes are available nationwide in 320g packs with an RSP of GBP1.49 (US$2.72).

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now