UK frozen food firm Birds Eye has made an addition to its range.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Birds Eye Jungle Shapes is a new product targeted at kids and are made with 100% chicken breast and coated in breadcrumbs, including peas and sweetcorn, the company said today (29 August).


“It’s always a struggle to keep nutritious food on the menu at kid’s parties. Birds Eye Shapes help give kids a varied diet, whilst making mealtimes fun and stress-free,” the company said.


The new Shapes are available nationwide in 320g packs with an RSP of GBP1.49 (US$2.72).

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now