Birds Eye has hired former Heinz UK executive Ben Pearman as marketing director.

The frozen foods group said Pearman – Heinz UK’s former commercial director – would lead Birds Eye’s marketing team in the UK.

Pearman said he was “thrilled” to be joining Birds Eye and added: “In my view this is the most dynamic and exciting FMCG category to work in.”

Pearman, who has also worked with Unilever’s ice cream brand Magnum, report directly to Birds Eye UK general manager Anne Murphy.

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